Benefits

1. People are seldom without their cell phone. When people leave the house, they take their keys, their purse/wallet, and their cell phone. You will have DIRECT access to your customers wherever they may be. No other form of marketing can give you that.
2. People want your notification. Everyone MUST opt in to receive your messages. Because they choose to have you text them this is not intrusive, as some people would think. They want to know what you have to offer them. Every "Blast" will be sent to an interested party. Unlike other advertising, you know your target audience is interested in your promotion.
3. Your notifications can be sponsored. Anytime you have liquor or beer promotion, negotiate a sponsorship into the deal in which your distributor will sponsor a "Blast". The text could read something to the effect of, "This Wed @ "my restaurant" drinks/shots r $2. Brought to u by "Brand of Beer or Liquor"
4. Couponing. It is very simple to offer a coupon/discount through text. Simply send a blast like the following, "Show this txt for 1/2 off apptzr week of 3/2/08 @ "My Pub"." You will be able to track your results, letting you know what your patrons respond to the most.
5. Multiplicity. In all reality, if a patron responds to your "Blast" he/she will probably not come alone. In addition, they may FORWARD your text to their friends. Especially if there is a coupon offer. In theory, you could have more respondents then you actually sent out. There's nothing like free advertising.
6. Create groups and sub-categories. Our system allows you to create sub-categories and groups. If you wanted to add something in the Opt-in sign up specifying if your client would like to be notified about sporting events only, you can do that. Therefore, you aren't wasting "Blasts". Patrons can be a part of more than one group as well. Of course, all entries will be set up for a "Total Blast" when necessary.
7. Shelf Life. Customers can have hundreds of text messages in their cell phones at once. There is no need to delete them right away. Therefore they have a much easier form of recall for your advertisement.
8. Brand Loyalty. This form of marketing allows you to reach your potential clients wherever and whenever you need to reach them. Your customers will be more appreciative of your product and you will be able to influence them to choose you over your competitor when the time presents itself.